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商品編號： 9-593-098 出版日期： 1993/04/01 作者姓名： Rangan, V. Kasturi 商品類別： Marketing 商品規格： 20p 再版日期： 2009/05/15 地域： India 產業： Health care services 個案年度： 1993 - 1993
商品敘述：
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India''s blind population. Aravind''s founder, Dr. Venkataswamy, now 74 years old, had a goal to spread the Aravind model to every nook and corner of India, Asia, and Africa. The case sets the stage for developing such a plan of action.
涵蓋領域：
Goal setting;Nonprofit marketing;Corporate social responsibility;Strategy formulation
相關資料：
Case Teaching Note, (5-595-111), 14p, by V. Kasturi Rangan;Spreadsheet Supplement, (XLS237), 0p, by V. Kasturi Rangan
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